Petsify.pl ranking and highlights

Last updated: May 8, 2026

1. Purpose

This document explains the main factors affecting the order, visibility and highlighting of listings and profiles on the Service.

2. Main ranking factors

Listing visibility may be affected in particular by:

  1. match with the User’s search filters;
  2. location;
  3. the date added or updated;
  4. the animal’s category, species, breed or other traits;
  5. listing completeness;
  6. profile status;
  7. listing activity;
  8. a paid highlight;
  9. available promotional placements;
  10. safety or moderation actions.

3. Paid highlights

  1. A paid highlight may label a listing, place it in a promoted section or give it greater exposure on the Service.
  2. Available highlight options:
    1. 7 days: PLN 19;
    2. 14 days: PLN 29;
    3. 30 days: PLN 49.
  3. Each account receives one free 30-day highlight.
  4. A highlight does not guarantee adoption, sale, transfer of an animal, a number of contacts or any specific result.

4. Labeling highlighted content

  1. Paid highlights are labeled on the Service as “Highlighted” or with a similar notice.
  2. Users can distinguish organic content from paid promotion.

5. Changes to ranking factors

The Operator may change the ranking algorithm to improve the quality of the Service. Such changes do not require individual notice to Users.